What it does
It sends a brief satisfaction check-in 7 days after delivery or onboarding with 2 – 3 simple questions. Low scores trigger immediate follow-up tasks so you can fix problems before they become bad reviews or churn.
Why I recommend it
Most dissatisfaction festers silently until it explodes as a bad review, refund request, or quiet cancellation. A quick pulse catches issues while they’re still fixable and shows clients you care about their experience.
Expected benefits
- Fewer bad reviews and public complaints
- Earlier detection of delivery or onboarding issues
- Higher retention by fixing problems fast
- Better product/service improvement insights
How it works
7 days after delivery or onboarding → automated email or SMS with 2 – 3 rating questions → if score below threshold, create urgent callback task and alert manager → if score high, tag for review request later.
Quick start
Create a simple two-question survey: “How satisfied are you so far?” (1 – 10) and “What could be better?” Send it manually first to test timing and wording, then automate delivery and response handling.
Level-up version
Branch follow-up based on score: low scores get immediate calls, medium scores get helpful resources, high scores get review requests. Track scores over time to identify delivery quality trends and problem patterns.
Tools you can use
Survey: Typeform, Tally, Google Forms, SurveyMonkey
Email/SMS: GoHighLevel, Twilio, CRM messaging
CRM: GoHighLevel, HubSpot, Pipedrive
Automation: Zapier, Make, n8n
Technical implementation solution
- No-code: CRM trigger 7 days after delivery date → send survey link → survey response triggers score check → if low, create task + alert → if high, tag for review request.
- API-based: Scheduled job checks delivery dates → email/SMS API sends survey → survey webhook receives response → CRM API creates task if score low → messaging API alerts team.
Where it gets tricky
- Timing the pulse correctly for different service types
- Preventing survey fatigue if clients have multiple active projects
- Ensuring follow-up actually happens when low scores are detected
