What it does
Pulls Amplitude WAU metrics, compares week-over-week, and shares commentary plus charts via email/Slack.
Why I recommend it
Keeps the entire company aligned on engagement without dashboards.
Expected benefits
- Better awareness of product performance
- Data-driven conversations at leadership syncs
- Early detection of growth spikes or dips
- Reduced manual reporting for analysts
How it works
Scheduled Amplitude query -> results piped into template -> Claude writes summary + highlights segments -> deliver via email and archive in Notion.
Quick start
Send manual WAU screenshot weekly to prove appetite before automating.
Level-up version
Include MAU/DAU, retention cohorts, annotate major product launches, and integrate into exec dashboard.
Tools you can use
Analytics: Amplitude, Mixpanel
Automation: Zapier, Workato
Docs: Notion, Coda
AI: Claude
Also works with
Marketing WAU (newsletter, community), SaaS login metrics.
Technical implementation solution
- No-code: Amplitude scheduled email -> Zapier -> Claude -> Slack/Email recap.
- API-based: Cron -> Amplitude API -> Python + AI -> SendGrid email + Notion log.
Where it gets tricky
Accounting for seasonality/holidays, ensuring queries don’t break when schema changes, and keeping sensitive metrics restricted to intended recipients.
