What it does
Automatically archives old Webflow CMS items (blog posts, case studies, product listings) based on view count, engagement metrics, and age to keep your site fresh and performant without manual content audits.
Why I recommend it
Outdated content clutters your site, hurts SEO, and slows down CMS management. Automated archiving keeps your site lean while preserving old content for reference without manual review overhead.
Expected benefits
- Faster site performance with less content
- Improved SEO by hiding outdated pages
- Cleaner CMS with active content only
- 2-3 hours saved monthly on content audits
How it works
Weekly/monthly scheduled check -> pull Webflow CMS items via API -> analyze metrics (page views, last updated date, bounce rate) -> archive items below threshold -> optionally add redirect to newer content.
Quick start
Export your Webflow CMS data and manually identify what should be archived based on age (2+ years old) and low traffic (< 10 views/month). Create an archive tag or collection, then automate the tagging process.
Level-up version
Add smart archiving rules: keep evergreen content active regardless of age, archive seasonal content automatically after the season ends, suggest content refresh vs archive based on search rankings, and auto-create redirects to related active content.
Tools you can use
CMS: Webflow
Analytics: Google Analytics, Webflow Analytics
Automation: Zapier, Make, n8n
Monitoring: Scheduled scripts, Airtable for tracking
Also works with
CMS platforms: WordPress, Contentful, Sanity, Prismic
Analytics: Mixpanel, Plausible, Fathom
SEO: Ahrefs, SEMrush for content performance data
Technical implementation solution
- No-code: Google Analytics data -> export to Google Sheets -> filter items with <10 views in 90 days and >18 months old -> update Webflow CMS via Zapier to set “archived” status.
- API-based: Scheduled function -> Webflow API fetch all CMS items -> Google Analytics API for pageview data -> calculate archiving score -> Webflow API PATCH to update status or delete.
Where it gets tricky
Avoiding false positives (archiving valuable evergreen content with seasonal dips), handling internal links that break when content is archived, managing redirects at scale, and balancing SEO value vs freshness.
