What it does
Uses Claude to automatically transform blog posts into multiple content formats (Twitter thread, LinkedIn article, email newsletter, social snippets, video script), maximising content ROI by repurposing core ideas across channels.
Why I recommend it
Creating original content for every channel is unsustainable. AI repurposing multiplies content output 10x from single source material, maintaining consistent messaging while optimising format for each platform.
Expected benefits
- 10x content output from same effort
- Consistent messaging across channels
- Platform-optimised formatting
- 90% time saved on adaptation
- Broader audience reach
How it works
Blog post published -> trigger automation -> fetch post content -> Claude analyses key points and main takeaways -> generates: Twitter thread (8-12 tweets), LinkedIn article (professional tone), email newsletter section (conversational), Instagram carousel text (visual-friendly), TikTok/YouTube video script -> saves all versions -> schedules to respective platforms -> tracks performance by format.
Quick start
Take one blog post. Manually create Twitter thread, LinkedIn article, and email from it. Note time spent (typically 2-4 hours). Now input same blog to Claude requesting all format variations. Compare quality and time. Test engagement rates. Refine prompts for each platform’s style.
Level-up version
Include platform-specific CTAs and hashtags. Generate accompanying visuals prompts. Adapt tone by platform (professional LinkedIn vs casual Twitter). Create snippet library for social sharing. A/B test messaging variations. Track which formats drive most traffic back to blog. Auto-schedule based on optimal posting times. Generate podcast talking points. Create email course from blog series.
Tools you can use
AI: Claude API, ChatGPT API for repurposing
CMS: WordPress, Webflow for blog content
Social: Buffer, Hootsuite for scheduling
Email: ConvertKit, Mailchimp for newsletters
Automation: Zapier, Make for workflow
Also works with
Video: Descript for video script to subtitles
Design: Canva for social graphics from content
Audio: Text-to-speech for podcast clips
Technical implementation solution
- No-code: Publish blog post -> copy content to Claude with prompt “Repurpose this blog into: 1) Twitter thread (10 tweets), 2) LinkedIn article (800 words), 3) Email newsletter section (300 words), 4) Video script (2 min)” -> manually post to platforms.
- API-based: WordPress publish webhook -> fetch post content via RSS -> Claude API with multi-format prompt -> parse response into separate formats -> Buffer API schedule Twitter thread -> LinkedIn API post article -> save email version to ConvertKit draught -> create video script doc in Google Drive -> track performance by format -> identify best-performing repurposing for future posts.
Where it gets tricky
Maintaining authentic voice across AI-generated variations, ensuring platform-specific content doesn’t feel like obvious reposts, adapting visual elements for different formats, avoiding content fatigue from too similar messaging, and tracking which formats drive meaningful engagement vs vanity metrics.
