Hootsuite Crisis Alert System

Monitors social media mentions and sentiment via Hootsuite, automatically alerting the leadership team via SMS and Slack when potential PR crisis indicators are detected (negative spike, viral criticism, sensitive keywords).

AI Content Repurposing

Uses Claude to automatically transform blog posts into multiple content formats (Twitter thread, LinkedIn article, email newsletter, social snippets, video script), maximising content ROI by repurposing core ideas across channels.