Hootsuite Crisis Alert System

Monitors social media mentions and sentiment via Hootsuite, automatically alerting the leadership team via SMS and Slack when potential PR crisis indicators are detected (negative spike, viral criticism, sensitive keywords).

AI Content Repurposing

Uses Claude to automatically transform blog posts into multiple content formats (Twitter thread, LinkedIn article, email newsletter, social snippets, video script), maximising content ROI by repurposing core ideas across channels.

Proof Packet Builder

It automatically assembles a customised package of testimonials, case studies, and examples relevant to a specific prospect’s industry, service need, or challenge. The packet is generated and sent with one click, showing proof that matters to them.

Negative Review Rescue Plan

It detects new negative reviews immediately, alerts the team, drafts a professional public response, creates internal recovery tasks, and tracks resolution. The goal is to respond fast, fix the issue, and turn detractors into advocates.