Category: Case Studies

The Login Maze That Was Killing Our Productivity. Picture this: You’re managing multiple brands under one roof. Your morning routine involves checking a dashboard on one domain, approving content on another, reviewing analytics on a third.

You know the moment: someone requests a free website audit, and your heart sinks a little.

Not because you don’t want to help. Because you know what’s coming.

You’ll spend an hour – maybe two – clicking through their site, taking notes, trying to articulate why something feels off. You’ll mention their slow load time, their buried contact form, the way their homepage tries to say everything and ends up saying nothing.

Here’s the trap most sales teams fall into:

Option A: Send 500 generic cold emails. Fast, efficient, and almost entirely ignored. “Hi [First Name], we help businesses like yours grow…” Delete.

Option B: Spend hours crafting genuinely personalised emails. Research each prospect’s industry challenges. Reference their specific pain points. Write something that actually resonates.

You get 10 emails done before lunch. Maybe.

The invisible category problem. Here’s something that keeps me up at night: most local businesses have no idea how AI search engines categorise them.

The Content Calendar That Couldn’t Exist. Here’s a problem I kept running into: you can’t schedule blog posts in GoHighLevel via the API.