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Tag: marketing automation

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How to Avoid Marketing Automation Implementation Mistakes
  • Automation Fundamentals

How to Avoid Marketing Automation Implementation Mistakes

  • Brett Kraiger
  • February 7, 2026
  • 0

Follow these proven steps to sidestep costly marketing automation errors that derail campaigns and discover what successful teams do differently.

Why Marketing Automation Needs Human Oversight Guardrails
  • Marketing Automation

Why Marketing Automation Needs Human Oversight Guardrails

  • Brett Kraiger
  • January 12, 2026
  • 0

Without human oversight, marketing automation risks brand damage through tone-deaf messaging, compliance failures, and misinterpreted customer intent.

How to Avoid Marketing Automation Pitfalls: Implementation Guide
  • Marketing Automation

How to Avoid Marketing Automation Pitfalls: Implementation Guide

  • Brett Kraiger
  • December 27, 2025
  • 0

Get your marketing automation right from day one by avoiding the costly mistakes that drain budgets and damage customer relationships.

What’s Your Tech Investment Return Worth?
  • Automation Fundamentals

What’s Your Tech Investment Return Worth?

  • Brett Kraiger
  • December 24, 2025
  • 0

Uncovering your marketing automation ROI requires tracking five critical metrics that separate profitable tech investments from costly mistakes.

How to Build Marketing Automation Safety Guardrails
  • Marketing Automation

How to Build Marketing Automation Safety Guardrails

  • Brett Kraiger
  • December 11, 2025
  • 0

Configure safeguards to prevent costly automation failures that damage customer relationships and discover the critical tripwires most marketers overlook.

10 Best Marketing Automation Tasks for Small Businesses
  • Marketing Automation

10 Best Marketing Automation Tasks for Small Businesses

  • Brett Kraiger
  • November 5, 2025
  • 0

Unlock the 10 marketing automation tasks that help small businesses recover lost revenue and reclaim hours each week.

What Are Marketing Automation’s Hidden Drawbacks?
  • Marketing Automation

What Are Marketing Automation’s Hidden Drawbacks?

  • Brett Kraiger
  • October 28, 2025
  • 0

Automation promises efficiency but conceals costly setup delays, data decay, compliance risks, and integration nightmares that silently drain your marketing budget.

7 Ways to Streamline Automation Step Handoffs
  • Process Improvement

7 Ways to Streamline Automation Step Handoffs

  • Brett Kraiger
  • October 22, 2025
  • 0

Master the seven critical techniques that prevent leads from vanishing between your marketing automation and sales systems forever.

7 Steps to Build Your Marketing Automation Stack
  • Tool Stacks

7 Steps to Build Your Marketing Automation Stack

  • Brett Kraiger
  • October 21, 2025
  • 0

Get the exact framework to select, integrate, and scale marketing automation tools that actually match your customer journey and budget.

Real-World Implementations

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  • Case Studies

Federated Single Sign-On (SSO) & Cross-Domain Authentication Hub

  • Brett Kraiger
  • January 18, 2026
  • 0
  • Case Studies

AI-Powered Website Audit Engine

  • Brett Kraiger
  • January 11, 2026
  • 0

YOUR IDEA STARTER ...

Download the free 101 Automations Book and start sparking ideas about how you can begin implementing the latest technology into your business.

101 Automations Book Cover
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101 Automations

Draught Feature Prioritisation Matrix

  • Brett Kraiger
  • February 11, 2026
  • 0

AI Social Media Caption Testing

  • Brett Kraiger
  • February 10, 2026
  • 0

Client Promise Tracker

  • Brett Kraiger
  • February 9, 2026
  • 0

More Automations

Xero Purchase Order Approver

  • Brett Kraiger
  • February 8, 2026
  • 0

Draught Employee Handbook Sections

  • Brett Kraiger
  • February 7, 2026
  • 0

Draught Demo Follow-Up Email

  • Brett Kraiger
  • February 6, 2026
  • 0

More Case Studies

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Personalised Niche Outreach Email Automation

  • Brett Kraiger
  • January 4, 2026
  • 0

Interactive AI Categorisation Quiz for Lead Qualification

  • Brett Kraiger
  • December 27, 2025
  • 0

AI Blog Content Staging & Scheduling Bridge

  • Brett Kraiger
  • December 20, 2025
  • 0
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