What it does
Detects WooCommerce Subscriptions that were paused, enriches them with product usage/purchase history, and launches a personalised win-back sequence that offers aid or incentives to resume.
Why I recommend it
Customers pause when something’s off. Waiting for them to return rarely works. A systematic, data-informed recovery play boosts MRR without heavy discounting.
Expected benefits
- 15 – 25% of paused subs reactivated
- Insight into top pause reasons
- Less manual outreach from support/CS
- Cleaner churn reporting
How it works
WooCommerce webhook fires when subscription status = paused -> automation logs event in Airtable with plan, tenure, reasons (if captured) -> Claude drafts personalised email/SMS referencing their use case -> Customer.io/Klaviyo sends multi-step sequence (check-in → offer help → incentive) -> if customer resumes, update CRM + stop sequence; otherwise collect reason for product team.
Quick start
Export paused subs from WooCommerce and send a manual survey asking why they paused + offering help. Use those responses to craft messaging before automating the campaign.
Level-up version
Segment by tenure/LTV, trigger tailored offers (setup session vs discount), create tasks for high-value accounts, and sync pause reasons into Productboard for roadmap decisions.
Tools you can use
E-commerce: WooCommerce Subscriptions
Messaging: Customer.io, Klaviyo, Twilio
Data: Airtable, Looker Studio
AI copy: Claude
Automation: Zapier, Make
Also works with
Shopify Recharge, Chargebee, Paddle subscription pauses.
Technical implementation solution
- No-code: WooCommerce webhook -> Zapier -> Airtable log + Customer.io campaign enrollment + Slack alert.
- API-based: WooCommerce REST hook -> serverless function -> personalisation service -> send via Braze -> log metrics in warehouse dashboard.
Where it gets tricky
Capturing accurate pause reasons (often optional), keeping incentives profitable, and avoiding pestering customers who paused for compliance/legal reasons.
