{"id":2375,"date":"2026-08-13T05:00:00","date_gmt":"2026-08-12T17:00:00","guid":{"rendered":"https:\/\/marketingtech.pro\/blog\/shopify-backorder-notification\/"},"modified":"2026-08-13T05:00:00","modified_gmt":"2026-08-12T17:00:00","slug":"shopify-backorder-notification","status":"publish","type":"post","link":"https:\/\/marketingtech.pro\/blog\/shopify-backorder-notification\/","title":{"rendered":"Shopify Backorder Notification"},"content":{"rendered":"<h3>What it does<\/h3>\n<p>Automatically notifies Shopify customers via email when previously backordered items come back in stock, driving purchase completion and recovering lost sales.<\/p>\n<h3>Why I recommend it<\/h3>\n<p>Backorders frustrate customers, but manual stock alerts get forgotten. Automated notifications the moment items restock capture pent-up demand while interest is still high, converting backorders to revenue.<\/p>\n<h3>Expected benefits<\/h3>\n<ul>\n<li>30-40% backorder conversion rate<\/li>\n<li>Recovered lost sales<\/li>\n<li>Better customer experience<\/li>\n<li>Reduced support inquiries about stock<\/li>\n<\/ul>\n<h3>How it works<\/h3>\n<p>Customer attempts to purchase out-of-stock item -> capture email and product interest -> monitor Shopify inventory levels -> when item restocked -> send email notification with product link and stock urgency (&#8220;Limited quantity back in stock&#8221;) -> track click-through and purchases -> send reminders if not purchased within 48 hours.<\/p>\n<h3>Quick start<\/h3>\n<p>Identify frequently backordered products. Manually track customer inquiries about stock. When items restock, manually email interested customers. Measure conversion rates. Then automate inventory monitoring and notification sending.<\/p>\n<h3>Level-up version<\/h3>\n<p>Waitlist management (customers join waitlist for OOS items). Priority notification for higher-value customers or larger order quantities. Bundle recommendations if original item still OOS. Estimated restock date communication. SMS notifications for high-value items. Pre-order capability before full restock.<\/p>\n<h3>Tools you can use<\/h3>\n<p>E-commerce: Shopify, WooCommerce, BigCommerce<\/p>\n<p>Email: Klaviyo, Mailchimp, Shopify Email<\/p>\n<p>Inventory: Shopify inventory API<\/p>\n<p>Waitlist: Back In Stock apps, custom forms<\/p>\n<p>Automation: Zapier, Make, Shopify webhooks<\/p>\n<h3>Also works with<\/h3>\n<p>Platforms: Etsy, Amazon for marketplace alerts<\/p>\n<p>Apps: Restock Rocket, Back in Stock for Shopify apps<\/p>\n<p>SMS: Twilio, Postscript for text notifications<\/p>\n<h3>Technical implementation solution<\/h3>\n<ul>\n<li><strong>No-code:<\/strong> Shopify &#8220;Back in Stock&#8221; app -> customers subscribe to item alerts -> app monitors inventory -> sends emails when restocked.<\/li>\n<li><strong>API-based:<\/strong> Customer requests notification for OOS item -> store email and product ID in database -> scheduled job monitors Shopify inventory via API -> when quantity >0 -> send personalized restock email -> include urgency messaging -> track purchases -> send reminder if no purchase in 48h -> remove from waitlist after purchase.<\/li>\n<\/ul>\n<h3>Where it gets tricky<\/h3>\n<p>Managing inventory fluctuations (restocked then sold out again quickly), timing notifications to avoid overwhelming customers, handling size\/variant-specific backorders, and coordinating with supplier restock schedules.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatically notifies Shopify customers via email when previously backordered items come back in stock, driving purchase completion and recovering lost sales.<\/p>\n","protected":false},"author":0,"featured_media":2374,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-2375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-ideas"],"_links":{"self":[{"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/posts\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":0,"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/posts\/2375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/media\/2374"}],"wp:attachment":[{"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/media?parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/categories?post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtech.pro\/blog\/wp-json\/wp\/v2\/tags?post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}