What it does
Listens to tagged Slack/Teams announcements, grabs the relevant details, and uses AI to craft LinkedIn-ready copy (hook, body, CTA, hashtags) that can be scheduled via Buffer or native LinkedIn scheduling.
Why I recommend it
Company pages go silent because marketing doesn’t have time to repurpose internal news. Automation keeps thought leadership flowing while protecting brand voice.
Expected benefits
- Consistent LinkedIn presence
- Faster turnaround on product, culture, and hiring updates
- On-brand messaging across executives and company page
- Visibility into which posts originate from which internal updates
How it works
Announcement posted in #company-news with /linkedin tag -> workflow gathers summary, key quotes, links -> Claude writes 2-3 variations (official page, exec POV) -> drafts sent to Buffer or LinkedIn drafts -> Notion content calendar updates with status.
Quick start
Pick one recent announcement, paste it into Claude manually, and compare the resulting LinkedIn copy to your standard voice. Adjust prompts before automating.
Level-up version
Generate carousel copy, include suggested imagery, tailor posts for specific execs, and automatically localise for regional pages.
Tools you can use
Chat: Slack, Microsoft Teams
Scheduling: Buffer, Hootsuite, LinkedIn native scheduling
AI: Claude
Knowledge base: Notion or Coda for post archive
Also works with
Twitter/Threads recaps, internal newsletter snippets, investor updates.
Technical implementation solution
- No-code: Slack workflow form -> Zapier -> Claude -> Buffer draught + Notion log.
- API-based: Slack event webhook -> AWS Lambda -> AI -> LinkedIn Marketing API (or Buffer) -> feedback loop storing metrics next to announcement.
Where it gets tricky
Ensuring confidential info isn’t posted externally, coordinating approval workflows with comms/legal, and keeping exec voice distinct when multiple leaders share similar news.
